Alvairi-Derfler Associates Announces New Advertising Targeting Tools for Media Planning and Measurement -- CMS NewsLine March 2004
Lake Forest, CA
(ContentDesk) March 29, 2004 -- Alvairi-Derfler Associates, a marketing company serving the technology and media industries, has developed effective new media planning, targeting and measurement tools to combat the negative impact of the many changes taking place in the electronic media.
Its new tools allow media houses, ad agencies and advertisers to more effectively face the challenge of the DVD, DVR and VOD with their time-shifting ad skipping technologies that threaten the very existence of electronic media advertising and its revenue models.Alvairi-Derfler Associates, a firm which for over a decade has contributed vital marketing services to the technology and media industries announces: "We now have a major effort underway to meet the current need of advertisers and agencies to empower their ability to plan, measure and evaluate advertising results," said Greg Kalsow, managing partner.
"With the publication of the March issue of CMS NewsLine: Media on Ice (ISE) we reveal powerful new methodology for balancing the Inform, Shock and Entertain components of electronic media programs and advertising that is sure to make advertisers, agencies and networks sit up and take notice," he continued."The process of innovating new targeting and measuring tools in the face of TiVo and the rest of the on-demand technology community is a core competency we bring to advertisers and their agencies and media buyers," said Leo Willner, PhD, senior partner.
"Helping them produce the most value out of their advertising expenditures is critical to them including the leverage gained from Alvairi-Derfler's Ad Value? Service that helps optimize electronic media," he added.To introduce networks, agencies and advertisers to the innovative work of Alvairi-Derfler Associates, we offer the March issue of CMS NewsLine: Media on Ice (ISE) ? free of charge and ready for immediate viewing at: http://www.ad-assoc.com/masthead.htmClick the subscriber link to view the current issue and use courtesy password: z23moiyfmAbout Alvairi-Derfler Associates:
Alvairi-Derfler Associates provides marketing services to the technology and media industries.
For more information: e-mail protected from spam bots or http://www.ad-assoc.com.
Tel: +1.831.427.3833.
THEONLYDISH.COM Offers support of DISH NETWORK'S 'DISH City Makeover'
Somerville, NJ (ContentDesk) September 3, 2005 -- TheOnlyDish.com, a proud affiliate of AllSat.com, one of the leading online retailers of DISH Network services and equipment, announced today that it is offering its support to DISH Network's "DISH City Makeover" campaign.The DISH City Makeover is an opportunity for every household in a participating city or town to receive a complete satellite TV system, including free TV programming, for 10 years. In turn, the town must agree to officially change its name to "DISH."To participate, the town government must agree to change the name legally and permanently on government buildings, post offices, official letterhead, schools and hospitals if applicable, street signs where necessary, and any other government signage that contains the city or town's name. The municipality must also file all necessary state and federal documentation.Submissions must be sent to e-mail protected from spam bots for approval by Nov. 1, 2005.TheOnlyDish.com urges...
THEONLYDISH.COM Offers support of DISH NETWORK'S 'DISH City Makeover'
Dvr > THEONLYDISH.COM Offers support of DISH NETWORK'S 'DISH City Makeover'
Free Satellite TV -- Is It Really Free?
You've seen the online and offline ads -- "Free satellite TV!" "Get a 4-room Satellite TV System Free!" and "Satellite TV Dish and Receivers Absolutely Free!"
But is satellite TV really free?
The answer to that question is yes ... and no.
Yes, the equipment you get -- the satellite TV dish and satellite TV receiver -- is free. But no, the programming service will cost you money.
Let's examine the facts.
Due to the demise of Pegasus and Voom, there are only two major satellite TV providers in the USA -- Dish Network and DirecTV.
Dish Network Satellite TV Service
When you order a free satellite TV system from Dish Network, you will be asked to pay a $49.99 activation fee. This fee will be credited to your programming bill, so in essence, your satellite TV system is free. Installation of your satellite TV system is also free.
With Dish Network you have the option...
Dvr > Free Satellite TV -- Is It Really Free?
Digital Video Recorders for Security and Information
Digital video recorders (DVRs) are more than toys in our crime infested world. They are a necessary tool for security. In conjunction with CCTV cameras you can record everything that happens in your business 24 hours a day. The days of wondering what is going on in your
other facility are gone.
Using the internet, your business is under your control, 24/7/365. Using your DVR, now you simply open internet explorer, type in your IP address, input the proper username and password and you are remotely viewing a live video feed from your business.
The benefits of digital video recorders are obvious.
Remote viewing is being used more and more in the security industry as people become busier, traffic becomes heavier and the hours that business remains open is lengthening. You can be on vacation in the Bahamas or Mexico and still look in on your business whenever you want.
DVRs are much more sophisticated now than they were even 2 years...
Dvr > Digital Video Recorders for Security and Information